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Facebook 的更名和 Meta 的愿景 - Issue #5

Facebook 的更名和 Meta 的愿景 - Issue #5
By Jedi Lu • Issue #5 • View online
facebook 在 Connect 2021 的开幕会上,宣布公司更名为 meta,正式进入 Metaverse!作为一名 FB 股票的长期 HODLER,从 facebook 刚刚上市一直到现在,也算是作为小小股东的身份经历了全世界最大的社交网络的成长。从 2021 年 12 月 01 日起,Meta 公司的交易代码会更改为 MVRS。
在给做投资的朋友再推荐 facebook 时,经常说这是一家为达目标不择而手段的公司,过去激进的收购、产品抄袭甚至是对言论的打压,看上去特别没有”道德感“,尤其在硅谷的企业文化里面。facebook 确实陷入的自己的”社交困境“,你可以质疑他、诋毁他,但你唯一不能做的就是忽视它。对于一家市值接近万亿美金的巨型企业,可以用破釜沉舟的决心进入一个全新的领域,这也许正是企业家精神的完美诠释,“我们开辟新的疆界不是为了赚钱,我们赚钱是为了更好的开辟新的疆界“。无论 Metaverse 是不是一条正确的方向,或者下一代沉浸式互联网的入口,至少现在有人出来举起火把引路,跟随的人多了,路径也就自然清晰了。

the new brand of facebook
the new brand of facebook
下文是 Mark Zuckerberg 在 Connect 2021 开幕会上的一段演讲,也是具有 facebook 传统的 FOUNDER’S LETTER,我对全文做了中英对照的翻译,这里非常清晰的传递了 facebook 对 Metaverse 的看法以及公司新的愿景。
FOUNDER'S LETTER, 2021
We are at the beginning of the next chapter for the internet, and it’s the next chapter for our company too.
我们正处在互联网的下一个篇章的开始,也是我们公司的下一个篇章。
In recent decades, technology has given people the power to connect and express ourselves more naturally. When I started Facebook, we mostly typed text on websites. When we got phones with cameras, the internet became more visual and mobile. As connections got faster, video became a richer way to share experiences. We’ve gone from desktop to web to mobile; from text to photos to video. But this isn’t the end of the line.
近几十年来,科技赋予人们更自然地联系和表达自己的能力。当我开始创立 Facebook 的时候,我们主要在网站上输入文本。当我们有了带摄像头的手机,互联网就变得更加可视化和移动化。随着连接速度的加快,视频成为一种更丰富的分享体验的方式。我们已经了从台式电脑到互联网络再到移动互联网,从文本到照片再到视频。但这并不是事务发展的终点。
The next platform will be even more immersive – an embodied internet where you’re in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build.
下一个平台将会更加身临其境 —— 一个你身临其境的互联网,而不仅仅是看着它。我们称之为 Metaverse(元宇宙),它将触及我们生产的每一个产品。
The defining quality of the metaverse will be a feeling of presence – like you are right there with another person or in another place. Feeling truly present with another person is the ultimate dream of social technology. That is why we are focused on building this.
Metaverse 的定义性质将是一种存在的感觉 —— 就像你和另一个人或者在另一个地方,与他人感受真实的存在是社会技术的终极梦想。这就是为什么我们致力于建设这个项目初衷所在。
In the metaverse, you’ll be able to do almost anything you can imagine – get together with friends and family, work, learn, play, shop, create – as well as completely new experiences that don’t really fit how we think about computers or phones today. We made a film that explores how you might use the metaverse one day.
在虚拟世界里,你可以做任何你能想象到的事情 —— 和朋友和家人聚在一起,工作,学习,玩耍,购物,创造 —- 还有全新的体验,这些体验与我们今天对着电脑和手机的感觉完全不同。我们制作了一部影片,探索有一天你可能会如何使用这个 Metaverse。
In this future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parents’ living room to catch up. This will open up more opportunity no matter where you live. You’ll be able to spend more time on what matters to you, cut down time in traffic, and reduce your carbon footprint.
在这个未来,你可以通过全息图立即传送到办公室,而不需要通勤,可以和朋友一起去听音乐会,或者在你父母的起居室里叙旧。无论你住在哪里,这都会为你带来更多的机会。这样你就可以把更多的时间花在对你来说重要的事情上,减少交通堵塞的时间,减少你的碳足印。
Think about how many physical things you have today that could just be holograms in the future. Your TV, your perfect work setup with multiple monitors, your board games and more – instead of physical things assembled in factories, they’ll be holograms designed by creators around the world.
想想你现在有多少物质上的东西在未来可能只是全息图。你的电视,你完美的工作设备,多台显示器,你的棋盘游戏等等 —- 它们将不再是工厂里组装的实物,而是由世界各地的创造者设计的全息图。
You’ll move across these experiences on different devices – augmented reality glasses to stay present in the physical world, virtual reality to be fully immersed, and phones and computers to jump in from existing platforms. This isn’t about spending more time on screens; it’s about making the time we already spend better.
你可以在不同的设备上穿梭于这些体验之中 —— AR(现实增强)眼镜可以让你置身于现实世界,VR(虚拟现实)可以让你完全沉浸其中,你的手机和电脑可以从现有的平台融入其中。这不是要花更多的时间在屏幕上,而是要让我们已经花费的时间变得更好。
OUR ROLE AND RESPONSIBILITY 
The metaverse will not be created by one company. It will be built by creators and developers making new experiences and digital items that are interoperable and unlock a massively larger creative economy than the one constrained by today’s platforms and their policies.
Metaverse 不会由一个公司创造。它将由创造者和开发者建造,开发新的体验和数字产品,这些产品是可互操作的,能够开启一个规模巨大的创意经济,而不仅仅局限于今天的平台和他们的政策。
Our role in this journey is to accelerate the development of the fundamental technologies, social platforms and creative tools to bring the metaverse to life, and to weave these technologies through our social media apps. We believe the metaverse can enable better social experiences than anything that exists today, and we will dedicate our energy to helping achieve its potential.
我们在这次旅程中的角色是加速基础技术、社交平台和创造性工具的发展,将 Metaverse 带入生活,并通过我们的社交媒体应用程序编织这些技术。我们相信元宇宙可以带来比今天任何存在的东西更好的社会体验,我们将致力于帮助实现它的潜力。
As I wrote in our original founder’s letter: “we don’t build services to make money; we make money to build better services.”
正如我在最初的创始人信中所写的那样: “我们建立服务不是为了赚钱,我们赚钱是为了建立更好的服务。”
This approach has served us well. We’ve built our business to support very large and long term investments to build better services, and that’s what we plan to do here.
这种做法对我们很有帮助。我们已经建立了我们的业务,以支持非常大的和长期的投资,以建立更好的服务,这就是我们计划在这里做的。
The last five years have been humbling for me and our company in many ways. One of the main lessons I’ve learned is that building products people love isn’t enough.
过去的五年在很多方面都让我和我们公司感到羞愧。我学到的主要教训之一是,仅仅建造人们喜爱的产品是不够的。
I’ve gained more appreciation that the internet’s story isn’t straightforward. Every chapter brings new voices and new ideas, but also new challenges, risks, and disruption of established interests. We’ll need to work together, from the beginning, to bring the best possible version of this future to life.
我越来越认识到互联网的故事并不直截了当。每一章都带来了新的声音和新的想法,但也带来了新的挑战、风险和既定利益的破坏。我们需要一起努力,从一开始,把这个未来最好的可能版本带到生活中。
Privacy and safety need to be built into the metaverse from day one. So do open standards and interoperability. This will require not just novel technical work – like supporting crypto and NFT projects in the community – but also new forms of governance. Most of all, we need to help build ecosystems so that more people have a stake in the future and can benefit not just as consumers but as creators.
从一开始,隐私和安全就需要建立在 Metaverse 中。开放标准和互操作性也是如此。这不仅需要新颖的技术工作 —— 比如在社区中支持加密和非加密技术项目 —— 还需要新的治理形式。最重要的是,我们需要帮助建立生态系统,让更多的人在未来有利可图,不仅作为消费者而且作为创造者而受益。
This period has also been humbling because as big of a company as we are, we’ve also learned what it’s like to build on other platforms. Living under their rules has profoundly shaped my views on the tech industry. I’ve come to believe that the lack of choice for consumers and high fees for developers are stifling innovation and holding back the internet economy.
这一时期也是令人谦卑的,因为作为一家大公司,我们也学会了如何在其他平台上进行构建。生活在他们的规则之下深刻地塑造了我对科技产业的看法。我开始相信,消费者缺乏选择和开发者的高额费用正在抑制创新,阻碍互联网经济。
We’ve tried to take a different approach. We want our services to be accessible to as many people as possible, which means working to make them cost less, not more. Our mobile apps are free. Our ads model is designed to provide businesses the lowest prices. Our commerce tools are available at cost or with modest fees. As a result, billions of people love our services and hundreds of millions of businesses rely on our tools.
我们试图采取一种不同的方法。我们希望我们的服务让尽可能多的人使用,这意味着我们要努力降低成本,而不是增加成本。我们的移动应用程序是免费的。我们的广告模式旨在为企业提供最低的价格。我们的商业工具可以按成本价购买,也可以收取适当的费用。因此,数以亿计的人喜欢我们的服务,数以亿计的企业依赖我们的工具。
That’s the approach we want to bring to helping to build the metaverse. We plan to sell our devices at cost or subsidized to make them available to more people. We’ll continue supporting side-loading and streaming from PCs so people have choice, rather than forcing them to use the Quest Store to find apps or reach customers. And we’ll aim to offer developer and creator services with low fees in as many cases as possible so we can maximize the overall creative economy. We’ll need to make sure we don’t lose too much money along the way though.
这就是我们想要用来帮助建立 Metaverse 的方法。我们计划以成本价或补贴价出售我们的设备,让更多的人可以使用它们。我们将继续支持从个人电脑上下载和流媒体,这样人们就有选择,而不是强迫他们使用 Quest Store 来寻找应用程序或接触客户。我们的目标是在尽可能多的情况下为开发者和创作者提供低费用的服务,这样我们才能最大化整个创意经济。我们需要确保我们不会在这个过程中损失太多钱。
Our hope is that within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers.
我们希望在未来的十年内,网络世界能够覆盖到十亿人口,承载着数千亿美元的数字商业,并为数百万的创造者和开发者提供就业机会。
WHO WE ARE
As we embark on this next chapter, I’ve thought a lot about what this means for our company and our identity.
在我们开始这个新篇章的时候,我想了很多关于这对我们公司和我们的身份意味着什么。
We’re a company that focuses on connecting people. While most tech companies focus on how people interact with technology, we’ve always focused on building technology so people can interact with each other.
我们是一家致力于人与人之间相互连接的公司。当大多数科技公司关注人们如何与科技互动的时候,我们一直关注于建立科技,这样人们就可以相互交流。
Today we’re seen as a social media company. Facebook is one of the most used technology products in the history of the world. It’s an iconic social media brand.
今天,我们被视为一家社交媒体公司,Facebook 是世界史上被使用最多的科技产品之一。这是一个标志性的社交媒体品牌。
Building social apps will always be important for us, and there’s a lot more to build. But increasingly, it’s not all we do. In our DNA, we build technology to bring people together. The metaverse is the next frontier in connecting people, just like social networking was when we got started.
构建社交应用程序对我们来说总是很重要的,而且还有很多东西需要构建。但是越来越多的,这并不是我们所做的全部。在我们的 DNA 中,我们创造技术,把人们聚集在一起。Metaverse 是连接人们的下一个前沿领域,就像我们刚开始建立社交网络一样。
Right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.
现在我们的品牌与一个产品紧密相连,它不可能代表我们今天所做的一切,更不用说将来了。随着时间的推移,我希望我们被看作是一个“元宇宙”公司,我想把我们的工作和我们的身份定位在我们正在建设的东西上。
We just announced that we’re making a fundamental change to our company. We’re now looking at and reporting on our business as two different segments: one for our family of apps and one for our work on future platforms. Our work on the metaverse is not just one of these segments. The metaverse encompasses both the social experiences and future technology. As we broaden our vision, it’s time for us to adopt a new brand.
我们刚刚宣布,我们将对公司进行根本性的改革。我们现在把我们的业务看作两个不同的部分:一个是我们的应用程序家族,另一个是我们在未来平台上的工作。我们在 Metaverse 上的工作不仅仅是这些片段,元宇宙包含了社会经验和未来技术。随着我们视野的拓宽,是时候采用一个新的品牌了。
To reflect who we are and the future we hope to build, I’m proud to share that our company is now Meta.
为了反映我们是谁和我们希望建立的未来,我很自豪地分享我们的公司现在是:Meta。
Our mission remains the same – it’s still about bringing people together. Our apps and their brands aren’t changing either. We’re still the company that designs technology around people.
我们的使命仍然是一样的 —— 仍然是把人们连接在一起。我们的应用程序和他们的品牌也没有改变,我们仍然是为人们设计技术的公司。
But all of our products, including our apps, now share a new vision: to help bring the metaverse to life. And now we have a name that reflects the breadth of what we do.
但是我们所有的产品,包括我们的应用程序,现在都有一个新的愿景:帮助将 Metaverse 带入生活。现在我们有了一个名字,可以反映我们所做的工作的广度。
From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for.
从现在开始,我们将是元宇宙优先,而不是 facebook 优先。这意味着随着时间的推移,你将不需要一个 facebook 帐户来使用我们的其他服务。随着我们的新品牌开始出现在我们的产品中,我希望世界各地的人们能够了解我们的 Meta 品牌和我们所代表的未来。
I used to study Classics, and the word “meta” comes from the Greek word meaning “beyond”. For me, it symbolizes that there is always more to build, and there is always a next chapter to the story. Ours is a story that started in a dorm room and grew beyond anything we imagined; into a family of apps that people use to connect with one another, to find their voice, and to start businesses, communities, and movements that have changed the world.
我曾经学习古典文学,“meta” 这个词来自希腊语,意思是“超越”。对我来说,它象征着总有更多的东西需要去建造,总有下一个篇章需要去完成。我们的故事从一个宿舍开始,发展到超越我们想象的任何东西;成为一个应用家族,人们用它来彼此联系,找到他们的声音,并开始商业,社区和改变世界的行动。
I’m proud of what we’ve built so far, and I’m excited about what comes next – as we move beyond what’s possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can be present with each other, create new opportunities and experience new things. It is a future that is beyond any one company and that will be made by all of us.
我为我们迄今为止所做的一切感到骄傲,我也为接下来的事情感到兴奋 —— 当我们超越今天所能做到的,超越屏幕的限制,超越距离和物理的限制,迈向一个每个人都可以彼此在一起,创造新的机会,体验新的事物的未来。这是一个超越任何一家公司的未来,是我们所有人共同创造的未来。
We have built things that have brought people together in new ways. We’ve learned from struggling with difficult social issues and living under closed platforms. Now it is time to take everything we’ve learned and help build the next chapter.
我们创造的东西以新的方式把人们聚集在一起。我们从与困难的社会问题斗争和生活在封闭的平台中吸取了教训。现在是时候利用我们所学到的一切,帮助建立下一个篇章了。
I’m dedicating our energy to this – more than any other company in the world. If this is the future you want to see, I hope you’ll join us. The future is going to be beyond anything we can imagine.
我把我们的精力奉献给这个项目 —— 比世界上任何其他公司都要多。如果这就是你想看到的未来,我希望你能加入我们,未来将是我们无法想象的!
Connect 2021 Announcements
Connect 2021 Announcements Without The Filler
Connect 2021 Announcements Without The Filler
如果播放不了 Youtube 视频,点击这里观看 Weibo 上的中文字幕版
Meta 公司 Connect 2021 二十分钟完整浓缩版,包括了新软件、新的开发工具、新设备和最新的前沿研究进展
00:00 - Horizon & Social VR
01:52 - New Quest Content
04:54 - Remote Work
06:40 - VR Education
07:30 - New Developer SDKs
10:14 - New Headset
12:41 - AR Glasses Prototype
13:48 - Research & Development
19:26 - Meta Rebranding
在这里做一个预告,十一月内会给大家带来一篇和 Metaverse 有关的长文,我会用自己的角度给大家剖析 Metaverse 的要义以及可能的投资趋势,敬请期待!
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